Skywriting Achieves New Levels in Advertising

Skywriting is a technique that has been around for sometime now. This rooted from the fascination of the display from jet planes which emit smoke that would create an array of writings in the sky. This has then given birth to a lot more than just pure entertainment. This technique has paved its way the media circle wherein advertisement strengthened its appeal.

Skywriting is an aerial advertising service that can be witnessed during outdoor events that call for a celebration like sport shows, air shows, the holidays and just anytime vacation season. The success of this method always relied on the cooperation of the skill and technical make up of the pilot, as well as the aircraft that he would maneuver.

If you are wondering how much the total cost is of having to get your message across the horizon, then it would be best for you to look around for competitive rates as the prices actually range depending on the different factors involved. Also, you would want to take a look at the technical skills of the pilot and the crew that the companies hire and of course, the aircraft that they will be using, as well as other expenses.

Media people have taken great lengths and tried out skywriting as their main form of advertising. This is well because of the memory recall people have when they see these messages up in the air rather than looking through advertisements on posters, television commercials, and radio airways. This aerial advertisement surely attracts more people than the rest of the methods mentioned.

Skywriting would easily have an access to those crowds of people in open areas where they will find it will be easy to have their message sent across. Puffs of air, made from biodegradable substances in order to abide by environmental standards, are used by the jet to display the message which will be written in just a few seconds. After which, this message should last about 7 or 8 minutes, just large enough and long enough to catch any body’s attention.

What’s more good news about this form of media is that it is competitively within the range of cost or if you take a look at it per thousand, it is relatively cheaper. Imagine just surfing through a 30-second TV commercial. I bet you would be dismissing it easily rather than ponder on its content. A large message written in the sky viewed by a lot of people would definitely work.

The demographics of a certain market really plays a big role in advertising and skywriting makes it possible to touch base with a wider grasp of audience in different parts of a particular area and with a more diverse selection as compared to TV, radio and print ads.

This is something hip and new and a lot of people are gladly receiving it. Aside from the fact that people are more attracted to the aerial advertising options that this technique creates, it is less costly and would in fact cover a wider scope of audience than most ads.

Have you ever been drawn to look up at the sky and saw writings form from clouds in the air? This technique is called Skywriting. This is today’s way of catching a huge crowd’s attention among all the advertisements plastered on city walls, posts, and billboards.