Thursday, February 11, 2010

How to Pop the Question in a Unique Way


How did you pop the big question to your sweetheart? Probably it was not as unique as some of these ways. But if you haven’t asked her yet, perhaps this will give you some ideas on ways to do it uniquely! None of these ideas is too expensive and each would make the event memorable.

If you like extreme sports, sky’s the limit for ideas. A couple reached the top of a mountain ready to ski down. Just as they were ready to begin, he proposed and she accepted. What a double rush they both experienced! Speaking of getting a rush, one sky diver proposed to his girlfriend in midair with a sign as they fell at 200 miles an hour.

One game show contestant took advantage of the public nature of the show, then turned to the audience, and popped the question to his sweetheart. The audience starting clapping and, of course, she accepted. One man arranged for help from a movie theater. When the movie the couple was attending ended, a message flashed onto the scream, “Sarah, will you marry me? –Charlie”. Everyone clapped and, of course, after recovering from the shock, she affirmed his wishes.

One man got his neighbors across the street in on it. On some cue, they turned their lights off and on, spelling out the proposal. Another girl was led to believe her boyfriend was miles away. She was participating in a scavenger hunt. The last thing to find happened to take her to his hiding place and when he shocked her by appearing, then fell to one knee and proposed.

A bold girl got tired of waiting for her boyfriend to make the decision. So when they were on a date, she said, “Darling, you know if you would ask me to marry you, I’d say yes in a minute!” . If that seems a bit too bold, maybe you could just drop a hint or two, like, “If you need any money for a ring or anything, let me know,” or “I’ve been practicing saying my new last name after we’re married”

Sam took his honey to a plush restaurant. She was pretty sure this would be the night he would propose but he didn’t even drop a hint during the meal. Finally when they were ready to leave, he asked for the check. There, on the bill tray sat the engagement ring. He took it, fell to his knees and turned her disappointment to joy.

A creative man bought a book of love poems. After the few pages, he glued the rest together, then cut a heart shaped hole in the stack. She was touched by the first few poems but then turned the page and saw in the hole an engagement ring! Allowing time for shock to set in, he then took it and asked her the big question!

Public media is a great way to propose effectively. How about taking out a full-page ad in a paper you are sure she will read. When she turns to that page, get on your knees with the ring. The ad provides a very romantic souvenir of the day.

How about renting a billboard along a road she travels. If you can be in the car with her, have the ring handy; if not, try timing a call to her cell phone as she passes the display. You might even be standing by the road, pointing at it with a ring box in the other hand!

An airplane is a great media for creative proposals. Have a firm sky write your proposal in the sky over an area where she will be Idea two: a banner ad would be more permanent, hiring a plane to pull the ad through the sky over a beach or place you know she will be. If possible, as she reads it, be handy with the ring.

Marriage is an important step in life and should be entered with much thought. However, you can still use creativity in the means of asking to join her life to yours. Why don’t you do it in a way that you will both remember throughout your lifetimes together?

AirSign has been providing creative skywriting and aerial banner messages around special occasions since 1996. Call them at 888-645-3442 and ask them to fly your message. It will be unforgettable.

Thursday, February 4, 2010

Advertising With Curiosity

We are painfully aware that we are bombarded with advertisements in every part of life. At a movie we see ads for more movies. TV shows get shorter as ads get longer. Along the street are billboards and shop signs. Newspapers and magazines are filled with appeals to get our money.

All this is a challenge to the advertisers for they must come up with a way to get over the mental block set up by consumers for self-protection. How can you get others to notice your ad among the thousands of others? One effective way of doing this is through building curiosity with sights and sounds.

Sounds often involve music. Many TV ads include some type of mood setting designed to make you at least watch the ad. Other types of sounds also build curiosity and attract attention. The Superman serials on TV in the 50’s were popular with kids partly because of the air sound as the hero landed or took off.

Visual anticipation is also used. A blanket over the newest model of a car builds curiosity. Women in ads sell more to both men and women than men do. Movie previews take a collage of clips to titillate the imagination and make people too curious about how it all falls together to miss the full show.

The double edged sword of both sound and sight will help raise an ad from the ignored to the noticed. By using both the ear gate and eye gate attention is more likely gained. Yet, if everyone does this, then your ad will remain indistinct.

Banner ads are unique in this way for they appeal to sight, sound, and they are the only ad around at the time. A long banner or a billboard trails behind an airplane over a large congregation of people. With no other ads in sight on a beach or music festival, the ad will have the full attention of the audience.

Imagine you are sitting on a beach, enjoying the sun when in the distance you hear the drone of an airplane. You have time and interest so you look up to check it out. Coming toward you is a single engine plane pulling a banner with a message written on it. Your curiosity rises. What does it say? You watch with anticipation until you can read the message and you probably do this several times in the 17 seconds it passes.

The plane disappears but in a few minutes it passes by again and you read it a second time. By the third time this happens you have the message memorized and after that, the sound of the plane along causes you to recite the message in your mind.

The advertiser has done his job. He has built the curiosity of you, the audience, used sounds and sights to present the message, and repeated it so that it is fixed in your memory. To top it off, the message faces no competitors. If the product or service is of use to you, he will be confident that when you need it, his name will be the one you choose.

Learn how AirSign has been leading the industry in providing innovative aerial advertising services since 1996. They have banner towing planes stationed across the States ready to fly your message over sporting events, holidays, vacation hot spots or just to that special someone.