Aerial Ads Take Advantage of the Spring Break Audience

Every spring the beaches of Florida and Texas are the one-week residence of college students who are getting a break from the books. An estimated 2.5 to 3 million will be basking in the sun this year. They have money to spend now, and a potential to spend another $125-$130 billion dollars during the year. How that kind of money will be spent is yet to be determined, based on the skill of effective advertising aimed at them.

One of the most effective forms of advertising to these students is arial banner or billboard advertising. These ads are really quite simple. A company or individual hires a plane to pull a banner displaying their message. The banner could be as long as 70 feet and will usually contain contact information such as a phone number or webpage. (Billboard aerial ads are like highway billboards only they are flown over the people instead of people driving by.) Most merchants subscribe to a flight duration of one to two hours. Each pass allows about 17 seconds of viewing time. As the plane flies over the students for an hour, back and forth, how many times do you think they will see your ad? By the time an hour is up, your message will be imprinted in their brains.

Students are relaxing and mentally open during spring break week. It is a week of vacation and they have planned to spend money. Picture this: millions of students are lying on the beach when suddenly the drone of a plane overheard catches their attention. They look up and see your ad pulled behind the plane. Your company is immediately far ahead of the competition in reaching this market.

The types of things advertised include items students would buy back in college. On the other hand, many of the ads are for items they will need immediately, like ads for restaurants or clothing. What an opportunity to tap this market of impulsive buyers.

With the economy is shambles and unemployment high, many advertisers are cutting back. Instead, walk through the door of opportunity packed into one week. The spring break students aren’t thinking about the economy or even the future. They just want to have some fun, regardless of the cost. They are called by one tourism expert a “recession-proof” group because the students consider this a unique opportunity without a price tag!

Electronic communication makes it even better. One merchant says he has his phone number on the banner and, almost immediately, he is being texted with orders. Others use G3 networks to make Internet orders. The minimal cost of the banner ad is quickly paid for and the rest is profits.

Aerial ads have another advantage: they are timeless. You will pay the full cost for the banner ad this year. However, when spring break is over, you can store the banner and use it again next year. Or it could be used the next week at a different beach or sporting event. Though banners are large (70 ft by 7 ft), they are durable and long lasting.

Pessimists are cutting back on advertising because of the poor economy. But wise businesses will want to take advantage of the spring break students and, those who do, will probably make a sizeable profit through aerial advertising.

AirSign has been providing attention grabbing aerial ads through their aerial advertising services around hot vacation destinations since 1996. Call them at 888-645-3442 and ask them to fly your message. It will not be forgotten.