
AirSign has been providing creative skywriting and aerial banner messages around special occasions since 1996. Call them at 888-645-3442 and ask them to fly your message. It will be unforgettable.
Since 1996 AirSign has been a leading provider of promoting businesses through nationwide aerial advertising via airplane banner towing and flying billboards.
Advertising in the sky has become a very successful means of getting a message across to a local group of people quickly. Usually a banner is pulled behind a single engine plane over a beach or sporting event. This huge exposure of a product, service, coming event or the like means more people are likely to investigate further.
Billboard ads are also flown over crowds of people. These can be as large as a roadside billboard but are much lighter. These aerial billboards are pulled by planes or even helicopters for helicopters can pull a greater weight. If the plane can handle it and the budget allows, some even pull a banner behind a billboard ad. It usually contains additional information like an address or webpage.
Helium balloons are also used to attract attention. When a giant balloon is seen attached to the ground by a banner, people will drive over to see where it leads. A newer form of aerial advertising is by hot air balloon, or blimp. It is possible to buy a blimp and have your company name put on the side. Goodyear has become famous doing this and their use of the blimp for others probably pays their expenses. However, this is very expensive and probably cost prohibitive to most companies.
Remote controlled balloons are a nice compromise, inexpensive but further off the ground than helium balloons. These balloons are heavier than air since they have to come down. Without the weight of a pilot, the balloon doesn't need to be as large to carry the ad.
These large balloons are propelled by a pusher prop attached to the rear of the balloon. The remote control unit determines the angle of the propeller, whether up, down, or turning. It actually resembles a slow moving model plane. When such a balloon displays an ad and is flown over a crowd of people, it will work much like a banner ad. The balloon can then be returned to the operator to be used again.
These balloons come in varying sizes, some starting at six feet and going to nearly twenty feet. They are not helium filled so preparing and launching them is simple. Of course, wind plays a factor with something so light and scheduled runs may need to be postponed.
How much would this type of advertising cost? A probably typical estimate for six foot balloons displaying a company sign or logo is about 1500 dollars. Larger sizes go from 4000 dollars for a thirteen foot, to 7000 dollars for a seventeen foot. Since a pilot is not needed for this type of ad, the owner can fly it any time he wants, that is, when the weather permits.
If you want to target your message effectively, it is time to get in touch with an aerial banner company and get it printed and into the air. It won't take long before your well planned message will be read by thousands and the result in sales will follow.
While traveling to Canada some years ago, I was struck by the absence of billboards along the roads. I guess it was against the law. Actually I missed them. Sure, too many can be obnoxious and an eyesore, but I found I rely on the information they present as I travel.
Of course, most billboards are huge signs pasted to a support on some rented piece of property like a farmer's field. The more people who travel that highway, the better. The billboard stands there, awaiting people traveling by to read the message. Now imagine this billboard flying into the air over some huge gathering of people. That is the essence of advertising with aerial billboards.
Aerial billboards are similar to roadside billboards but different in a number of ways as well. For example, the roadside billboard is fixed, being seen by moving people. Aerial billboards on the other hand, are moving while the people are stationary. Also, the roadside billboard is only noticed by those looking its way as they drive. The aerial billboard is read by virtually everyone who sees it because of the uniqueness of the display. The roadside billboard will be viewed by 100,000 people after a long time; the aerial billboard could be read by that many in a matter of minutes.
The aerial billboards are made of nylon. Some are painted and some are dyed with a sun inhibitor for protection. The billboard is not a banner but a banner is sometimes attached to the end of the billboard to give an additional message. Some billboards are as large as 50 feet tall and 100 feet long! The message on it may be a logo, the name of a product, photos, or just about anything a roadside billboard contains.
The billboard is weighted on the bottom so that it stays upright, and has a lead pole attached to the front. A bridle is attached to that and the bridle to a 250 feet long rope attached to the plane. To get the billboard into the air, the pilot must take off without it, then circle around and catch a loop of rope fastened to the tow rope. He catches it with a large hook attached to the rear of the plane. He immediately banks upward so the billboard is hoisted up and not dragged along the ground.
Of course, billboard advertising like this is dependent on the weather. Heavy winds could make it impossible for a small plane to pull such a resistance. Sometimes the banner cannot be added to the back of the billboard because of the drag. When the flight is over, the pilot is able to fly low and drop the billboard safely to the ground where it will be retrieved and stored for future use.
What is the difference between aerial banners and aerial billboards? The only real difference is the size and shape of the message trailing behind the plane. Clients might include restaurants, products, special events, congratulatory messages, wedding proposals, directions, information like a web page to get further details, special sales events, businesses, movie ads, and so on. Billboards display just about any brief message someone wants to get to the public in a hurry.
The cost for billboard or aerial ads varies with companies and locations. Generally you should plan on 0 to 0 an hour for towing time and 00 and up for the billboard or banner. If that seems like a lot of money, consider the revenue that the message will bring in as a result of thousands of people seeing your aerial advertising message in a single day.